AFFILIATE MARKETING

      Affiliate is an industry where a number of different types of companies and individuals are performing in the form of Internet marketing, including affiliate networks, affiliate management companies and various types of affiliates/publishers who promote the products and services of their partners. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile, still affiliates continue to play a significant role in e-retailers' marketing strategies.

       If you are intrested to join an affiliate network or program, we are glad to hear from you. Some programs will give you instant approval while others require a human to check out your application before it is approved. Once it is approved, you'll be given some HTML code which you can cut and paste into your web page which also we provide for our customers. Before joining any program, you should probably be aware of the different payment schemes available.

       The first is the Pay Per Impression, in which you are paid according to the number of times the customers visits the banner or ad displayed on your site. The amount you earn is typically calculated based on the number of thousand impressions of the banner (impressions = number of times the banner is displayed) that is, you get paid $10 for 1,000 displays of the banner. In general, the amount paid is usually small, but it is easy to earn since every time a visitor loads the page, you earn. This is known as a "high conversion rate". Needless to say, this method will allow you to automatically earn more if your site attracts a lot of visitors.

       The second is the Pay Per Click in which you are paid per click. You are only paid when visitors click the advertiser's banner on your site. The amount paid is usually higher than the pay per impression scheme. Whether you get a high conversion rate here depends on the banner (whether it attracts people to click it), although in general, it has a higher conversion rate than the pay per sale method. A high traffic site will probably enjoy a higher click rate than a lower traffic site, although you will probably get better results if your banners are carefully selected to suit the target audience of your site.

         The third is the Pay Per Lead or Sale which you will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service). Like the Pay Per Click method, you get much better results if you carefully select your advertisers to suit the target audience of your site.